Worldbuilding is the art of creating worlds and universes that are the canvases on which great stories can be told and experienced. At AdventureLAB we create worlds and realms that are fun, silly, dark, beautiful and fantastic for theme parks, transmedia storytelling, interactive experiences and games. We populate them with heroes and villains, giants, magic creatures and cute animals to accompany our audience, as they take the lead role in the story they are about to enter.
As part of Worldbuilding, we work with existing and new IPs, to give them them rich environment they deserve, or to add a new dimension to an already exciting franchise. Some of our work includes bringing characters to life for attractions beyond that of being a mascot or on stage in a show.
Our International Worldbuilding team consists of storytellers, artists, designers, legal experts among others that work in unison to ensure that the worlds and characters we create and deliver are fully developed and conceptualised as not only as a creative, but as a business asset.
We build worlds, their history and populations for transmedia producers, ride designers, game developers, theme parks and other attractions, and we are currently creating a few extraordinary universes, if we may say so ourselves.
If you would like to hear more about our approach to Worldbuilding, and how it may fit into your world, we would love to connect with you. You can reach AdventureLAB’s Klaus Sommer Paulsen using the contact form below.
Meet a few of the characters you may encounter in some of our worlds: